UGG x Peanuts Nationwide Retail Activation

To kick off UGG Season, the brand's annual celebration of everything fall, Deckers brought us in to turn every UGG store in the US into a live personalization destination for the launch of the UGG x Peanuts collection. Buy a pair of UGG Classics, pick your favorite Peanuts moment, and watch Snoopy, Woodstock, or Charlie Brown get laser engraved onto your boots before you leave the store.

Our laser engraving teams deployed to all 15 UGG retail stores across the country on the same weekend, each with a compact engraving station built for the sales floor: laser, fume extraction, prepped artwork, and an operator who kept the line moving. Guests circled one of 15 official Peanuts designs on a menu card, from Joe Cool to Snoopy and Woodstock on the pumpkin to Charlie Brown with his rake, and told us where they wanted it: heel, toe, or all over. Every pair came out one of one, from infant booties to adult Tasmans, engraved while the guest watched.

Suede, nubuck, and leather each burn differently, and nobody gets a second chance on a brand new pair of UGGs. Our team dialed in power, speed, and focus settings for every silhouette in the collection ahead of the weekend so that store fifteen looked as crisp as store one.

The result? Lines out the door all weekend, fans who drove in from other states to get their pairs customized, and follow up dates booked after launch. Personalization turns a product launch into an event: nobody returns boots with their favorite Snoopy engraved on the heel, and everybody posts them. Nationwide same day coverage is what we are built for: standardized equipment kits, trained operators in every region, and one playbook so the experience is identical in New York, Chicago, and everywhere in between.

Curious how in-store customization works for other retailers? Read our post on retail activations and live customization, then get in touch about activating your stores.